Greater Los Angeles
1875 Century Park East, Suite 950
Los Angeles, California 90067
Contact: Dimitri Czupylo email@example.com
Office: 310-788-9474 ext. 115
FOR IMMEDIATE RELEASE
GREATER LOS ANGELES ANNOUNCES APRIL CAMPAIGN TO RAISE AIRLINE MILES FOR WISH GRANTING
64 Million Airline Miles Needed to Help L.A. Wish Kids Travel to Wish Destinations Worldwide
LOS ANGELES (April 1, 2014) – Most Americans have seen or heard of a wish come true – whether it’s a 5-year-old boy rescuing a city as his favorite superhero, a young girl wishing to dance with a prince, or a teenager relishing beachside moments in the Caribbean, miles away from the thought of treatment and the pain of hospital visits. Few recognize the resources Make-A-Wish® uses to grant the wishes of children with life-threatening medical conditions. In fact, the numbers add up quickly – Make-A-Wish Greater Los Angeles needs approximately 64 million miles to grant an estimated 280 wishes this year that involve travel – most of them in the summer.
That’s why Make-A-Wish Greater Los Angles is encouraging the donation of airline miles throughout the month of April to prepare for the busiest wish granting season. Individuals who fly on Delta, United, and US Airways can easily donate frequent flier miles, in just a few easy steps, by visiting la.wish.org (specifically http://la.wish.org/ways-to-help/giving/airline-miles). The number of miles an individual can donate can range from a few thousand miles* to millions. Donated miles never expire and are never used for anything other than wish travel.
"Air travel factors into nearly 70 percent of the life-changing wishes our chapter grants," said Breena Gold, president and CEO of Make-A-Wish Greater Los Angeles. "By donating air miles, supporters of Make-A-Wish can help wish kids travel to the destinations of their one true wish."
Some estimates show there are more than 16 trillion frequent flier miles that go unused each year and some 25 percent of people let their miles expire or at the last minute use miles for magazine subscriptions or a one-time upgrade. In contrast, the impact of a wish can last a lifetime.
In fact, medical professionals say wish experiences can improve children’s state of mind, make them more willing to comply with treatment requirements, and can even improve their physical health. Former wish kids say their wish experience improved their health and strength, gave them more confidence and the will to pursue more challenging life goals, made them more philanthropic and compassionate, and even helped save their life.
Make-A-Wish Greater Los Angeles accepts the donation of airline miles year-round, but April is a critical time for airline miles as travel arrangements are being made for summer wish travel. The efforts of Make-A-Wish Greater Los Angeles are part of a large-scale campaign being implemented by the 61 Make-A-Wish chapters nationwide. Throughout the month of April, radio and television on-air miles drives and corporate campaigns, bolstered by a national marketing initiative, will support the campaign. Nationally, Make-A-Wish chapters need a total of 2.5 billion airline miles each year to grant 10,000 wishes that involve travel.
To learn more about the inspiring wishes Make-A-Wish Greater Los Angeles grants, visit la.wish.org or to donate miles, visit http://la.wish.org/ways-to-help/giving/airline-miles.
*minimum donations depend on airline
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses and their parents say these experiences help strengthen the entire family. The Greater Los Angeles Chapter celebrated its 30th anniversary in 2013, having granted more than 8,300 wishes to local wish children between the ages of 2 ½-18. With the help of generous donors and more than 25,000 volunteers, the network of Make-A-Wish chapters grants a wish every 38 minutes somewhere in the country. It has granted more than 226,000 wishes since its inception in 1980; more than 14,000 in 2013 alone. Visit Make-A-Wish Greater Los Angeles at la.wish.org to learn more.