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Macy's "Believe" Campaign Kicks Off Nationwide


November 06, 2015



Macy’s signature holiday program benefiting Make-A-Wish® begins this week with a special event at Macy’s Century City

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On Nov. 6, Macy’s launches its celebration of the holiday season’s spirit of generosity and goodwill as it embarks on its eighth annual “Believe” campaign  benefiting Make-A-Wish. Through Dec. 24, “Believers” can drop off their stamped letters to Santa at their local Macy’s store big red letterbox, and for each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions. Customers can also send their letters through – online or via mobile device or using Macy’s new Wish Writer stylus and app that teaches children the importance of giving back to others during the holiday season.


To help Make-A-Wish Greater Los Angeles launch the campaign locally, 15 members of UCLA’s Chi Omega Sorority will drop off the first 500 letters, written by their members, other UCLA students, and students of UCLA’s renowned elementary level Lab School. As Chi Omega’s designated national charity, Make-A-Wish has benefitted from the sorority’s nearly 800,000 volunteer hours and nearly $15 million that have help to make our kids’ wishes come true.

WHEN:         Friday, November 6, 2015

WHERE:       Macy’s Century City
                    10250 Santa Monica Boulevard
                    Los Angeles, CA 90067

TIME:            5:15 pm


Since 2006, Macy’s “Believe” campaign has garnered support and participation from customers across the country, resulting in more than $8.7 million donated to Make-A-Wish. In addition to the letter collection drive, customers can join in the spirit of the holidays through other “Believe” campaign elements, including enjoying a special three-minute film on that follows the journey of a little girl and her brother as they discover the power of kindness and generosity. With the help of a magic pencil, evoking the spirit of the Wish Writer, the duo learns how good deeds and kind acts toward others can go a long way.


Iris Gelt-Warner, VP, Marketing & Communications
Make-A-Wish Greater Los Angeles

(310) 788-9474 x 115 (office)

(818) 749-7432 (cell)

Martha Gil de Montes, Senior Macy’s Media Relations Manager

626-737-6455 (office)

323-333-3938 (cell)

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit

About Make-A-Wish Greater Los Angeles

Since its inception in 1983, the Make-A-Wish Greater Los Angeles chapter has granted nearly 9,000 wishes to children living in the communities throughout Greater Los Angeles. Annually in Los Angeles, the chapter grants about 350 wishes of the more than 900 children who are diagnosed and qualify for a wish. Visit Make-A-Wish Greater Los Angeles at

About Make-A-Wish

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 240,000 wishes since its inception in 1980. Visit Make-A-Wish at

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Press Contact

Jaya Vadlamudi
Director, Communications & Partnerships
11390 W. Olympic Blvd. Suite 300
Los Angeles, CA  90064

Phone : (310) 788-9474 x2033
Fax : (310) 785-9474

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Make-A-Wish® Greater Los Angeles
11390 W. Olympic Blvd.
Suite 300
Los Angeles, CA 90064
(310) 788-9474
Toll Free Los Angeles Only (800) 322-9474