Three national corporate sponsors of Make-A-Wish® are coming together to support the organization that grants life-changing wishes for children with critical illnesses. Mattel®, Toys“R”Us® and WWE are partnering to launch a new John Cena action figure – available exclusively at Toys“R”Us stores nationwide beginning Tuesday, August 15. For every purchase of the action figure, $1 will be donated to Make-A-Wish.
The figure features John Cena looking match-ready in red, white and blue, stars-and-stripes ring gear. The patriotic color scheme is the result of input from Alex, a Make-A-Wish kid from Los Angeles, Calif. Alex worked with the teams at Mattel and WWE to put his personal design on the new action figure. Alex is an example of the hundreds of wish kids who have wished to meet John Cena and been forever changed as a result. Having granted more than 500 wishes to date, Cena is the most popular celebrity wish granter in Make-A-Wish history.
“Having the opportunity to meet Alex and witness first-hand his vision behind the action figure was an incredible experience,” said WWE Superstar John Cena. “There is nothing more humbling than a child who could ask for anything in the world asking to meet me, and I will continue to grant wishes as long as I am asked.”
“At Make-A-Wish, we have heard over and over again how wishes have the power to bring families and communities closer together for the better,” said David Williams, Make-A-Wish America president and CEO. “This is a case where wishes have inspired three of our sponsors to work collaboratively to bring the life-affirming nature of a wish to more wish kids, and we could not be more excited.”
Mattel, Toys“R”Us and WWE each have a longstanding history with Make-A-Wish as corporate sponsors on a local and national level. Mattel, a national sponsor since 2007, has donated thousands of toys for wish activities and developed co-branded toy items with some of its most popular brands like Hot Wheels® and Barbie®. Toys“R”Us regularly donates toys and gift cards for shopping sprees in addition to providing annual grants from the Toys“R”Us Children’s Fund – leading to more than $3.5 million in donations in nearly 20 years. Support from WWE in the form of granting wishes to meet Superstars and event ticket donations dates to the early 1980s – beginning shortly after the founding of Make-A-Wish – with a total wish count numbering in the thousands.